Roisin Finlay from the Sustainable Tourism Network joined Liz Montalvo to discuss how tourism can truly be a force for positive change. She explained how sustainable tourism strengthens local communities, safeguards cultural heritage, and helps reduce the environmental footprint of travel. Roisin also highlighted practical steps for both businesses and visitors, from supporting local, eco-friendly options to respecting biodiversity and the places we visit.

Throughout the conversation, she emphasised that sustainable tourism isn’t about restricting experiences, but about enriching them, fostering meaningful connections and ensuring that the benefits of travel are shared fairly and responsibly.

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